BOSTON — Basketball’s biggest and brightest stars will take the floor together during the NBA All-Star Game Sunday night. But hours before, Celtics star Jayson Tatum already separated himself from the crowd by revealing an extraordinary accomplishment - his own signature shoe.
With the help of some family members, the four-time All-Star posted a series of photos Sunday morning with his new Jordan Brand signature shoe.
Tatum signed with Jordan Brand in Summer 2019. The Jordan Tatum 1 will initially be available in black with a white sole and red highlights.
“Dreams do come true 🙏🏽 @jumpman23 it’s up ,” Tatum wrote on Facebook.
A signature shoe line is often viewed as the unofficial coronation of superstardom.
Tatum joins Luka Doncic, Zion Williamson, Chris Paul and Russell Westbrook as the only active NBAers to have a Jordan signature shoe.
Tatum’s first signature show will eventually be available in four different colorways.
Officially introducing the Jordan Tatum 1. @jaytatum0 pic.twitter.com/Rg7vySPAjJ
— SLAM Kicks (@SLAMKicks) February 19, 2023
The Jordan Tatum 1 is expected to be available in March and retail for $120 in adult sizes.
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