Cape Cod Chamber of Commerce unveils new advertising campaign to boost tourism and local business

Cape Cod Chamber of Commerce unveils new advertising campaign to boost tourism and local business

FALMOUTH, Mass. — Labor Day Weekend is known as the unofficial end of summer, but on Cape Cod and the Islands, there’s a push for round two.

This week the Cape Cod Chamber of Commerce unveiled a new advertising campaign called “Second Summer,” encouraging in-state and local leisure travelers to visit the popular tourist destinations during the off-season.

“We’re encouraging people – if you for some reason missed out on the first summer, you have your second summer and it’s not too late to take a vacation,” explained Wendy Northcross, Chief Executive Officer for the Chamber. “We are reminding people that our weather stays very warm and very beautiful, right through till the late Fall. Things are open, there’s a lot to do.”

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The campaign’s launch comes after a slow and tough summer for small businesses on Cape Cod, just as owners determine if they can financially afford to make it through the winter.

According to Northcross, however, there is hope for a busier Fall than usual.

She said Friday that she also expects Labor Day Weekend to see an uptick in tourism from years past.

“I think we’ll see more people than we might normally see on a Labor Day weekend,” Northcross told Boston-25 News.

She added that lodging for the first two weeks of September is fairly full, with new bookings coming in daily.

“This weekend is very steady,” confirmed Amanda Benoit, General Manager of the Woods Hole Inn on Water Street in Falmouth. “With the kids not necessarily in school or maybe not in school yet, there’s a lot of last-minute travelers.”

With more children out of the classroom and opting into a virtual learning setting, Northcross predicts that families may have an easier time traveling and extending vacations into the Fall months.

“This year that’s all been delayed,” said Northcross. “Some of it is going to stay remote and that means the children can be untethered from the school building. If they’re doing remote learning, they can do it from here. And I think that’s going to work in our favor this year.”

The reliance on local tourism continues to be crucial, she said Friday.

“We have a very popular destination in the Fall, especially for Europeans. We’ve lost that as well. So really what we’re left with is a dependency on that leisure traveler, and we’re trying to continue to court them,” she said. “If we ever needed off-season travel, it was this year.”

For more information on the campaign, click here.


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