BOSTON — A new advertising campaign launched by Boston city officials showcases the places and people of Boston rarely seen in television and movies.
The ‘All Inclusive Boston’ campaign is being rolled out to promote the recovery of the city’s tourism and hospitality industries.
It promotes Black, Latinx and LGBTQ-owned businesses in Boston communities outside of tourist hotspots.
Mayor Kim Janey said she hopes the initiative will help change the perception of Boston as a “racist city”.
“You know, Boston does have a reputation as being a racist city,” said Janey said. “And we all have a lot of work to do. I think we have come very far…. But I’ve been the first to say that we have a lot more work to do.”
The ‘All Inclusive Boston’ ad campaign will use $2.5 million in funding from the federal CARES act.
The ads, focused on driving visits from people who can reach Boston by car, will be promoted regionally and as far away as Connecticut, New Jersey and New York.
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