Nearly a month after changing CEOs and suspending all advertisements in the United States, Juul is suspending the sale of all fruity flavors.
NBC News reported the suspension was announced by the company Thursday.
"We continue to review our policies and practices in advance of FDA's flavor guidance and have not made any final decisions," Juul spokesman Austin Finan said in a statement, according to NBC News. "We are refraining from lobbying the administration on its draft flavor guidance and will fully support and comply with the final policy when effective."
The announcement comes as federal regulators may be pulling many vaping products off the market, The Wall Street Journal reported.
Mint, menthol and tobacco flavors will still be sold and continue to appear on the company's age-restricted website. Last year, the company stopped selling the fruity flavors, like mango, creme, fruit and cucumber in retail stores, but they were available on the website.
The company spokesperson told WSJ it has not been determined if mint and menthol products will be voluntarily halted.
Cox Media Group