Clean-up goats to star in Super Bowl 53 ad

ATLANTA — A metro Atlanta-based goat rental company will be featured in an ad Feb. 3 during the Super Bowl.

Get Your Goat Rentals will have a 30-second commercial airing during the Los Angeles Rams and New England Patriots game. Thirty-second Super Bowl ads typically cost about $5 million.

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The ad will be one of three paid for by Head & Shoulders shampoo, which is highlighting unique local companies as part of its "headstrong" initiative.

In a statement about the donated ads, Head & Shoulders wrote of Get Your Goat Rentals, “Their headstrong ambition enabled them to put their love of goats at the core of their daily lives and livelihoods, and that spirit is what drew Head & Shoulders to create a commercial for them.”

Founded in 2009, the small business rents out herds of goats to clear out weeds from private lawns and public parks. Owners Michael and Kristin Swanson developed the Roswell, Georgia, business out of their love of goats. Their business has at least 200 goats divided into five herds.

When Head & Shoulders announced the company were looking for “headstrong business owners,” the Swansons replied with their own personal story discussing their inspiration for their business and the hurdles they face.

Two other businesses also chosen to receive a Super Bowl ad include KC Weddings 2 Go, a mobile wedding service based out of Kansas City, Missouri, and Smash Therapy in Houston, which provides customers a safe place to vent and smash things. The ads will run in their respective local markets.

A 45-second teaser featuring the companies can be viewed below:

Cox Media Group