Dunkin' is dropping the donuts - from its name, anyway.
Donuts are still on the menu, but the company is renaming itself "Dunkin'" to reflect its increasing emphasis on coffee and other drinks. Besides, Dunkin' Donuts has already been on a first-name basis with its customers long before the tagline, " America Runs on Dunkin'."
In a press release, the chain says they recognize that relationship, and this is just one of the many steps to transform themselves into the premier beverage-led, on-the-go brand.
The change will officially take place in January, when the new name will start appearing on napkins, boxes and signs at its U.S. stores. The name change will eventually be adopted by international stores.
Dunkin' has more than 12,500 restaurants globally.
The 68-year-old chain says its new logo will still have the familiar rounded font and orange-and-pink color scheme that the company has used since 1973.
Canton, Massachusetts-based Dunkin' says the name change is one of several things it's doing to stay relevant to younger customers. It's also simplifying its menu and adding dedicated mobile ordering lanes.
And don't worry, the donuts aren't going anywhere!
It’s official: We’re going by Dunkin’ now. 🤗 After 68 years of America running on Dunkin’, we're moving to a first-name basis. 🧡 Excited to be #BFFstatus with you all 👯☕️🍩 #firstnamebasis #besties pic.twitter.com/hmzd2Bamlm— Dunkin' (@dunkindonuts) September 25, 2018
The Associated Press contributed to this story.
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