BOSTON (MyFoxBoston.com) – As the Mass. Gaming Commission and Attorney General Maura Healey are discussing regulations for daily fantasy sports sites, South Station is getting an advertising makeover from Boston-based DraftKings.
They're on turnstiles, posts, the floor and even walls. At South Station, everywhere you turn you run into a new DraftKings ad.
Daily fantasy sports sites, including DraftKings and FanDuel, have been coming under fire across the country and are even banned in Nevada.
“Until there's clarification for the consumer, they should definitely be taken off because it's misleading,” one commuter said.
“That seems like the more fair thing to do to pull them, because they're benefiting right now without any due process,” another person said.
An MBTA spokesman told FOX25 that DraftKings spent $17,000 on a four week ad campaign for just two buses.
Gov. Charlie Baker, said the ads wouldn't sway him either way and he doesn't see any conflict.
“I don't think it's a problem, I really don't. I didn't know any of the facts about this, I didn't know it until you showed it to me. It has no impact on the way I think about this certainly,” he said.
Will Ritter, the co-founder of political and corporate ad agency Poolhouse, said the promotions at South Station are probably a top-tier sale for the MBTA.
“What I can see is they're going for complete saturation. They're looking to get everybody who is even possibly interested in this to go on and try it. It's called frequency,” he said. “It makes it a little harder to vilify it in a regulatory sense.”
The Gaming Commission didn’t have a comment, but they are expected to discuss DraftKings and other similar website at a meeting Thursday.
Cox Media Group
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