Happy Meal toys have dramatically changed over time.
McDonald's locations in Sweden are now introducing Happy Meal boxes that fold into virtual-reality viewers called Happy Goggles. The promotion will take place between March 5 and 12. All you need is a smartphone to go with it.
The toys, which will likely appeal to adults as well as children, are similar to more expensive Google Cardboard viewers.
The promotion will take place during the Swedish recreational holiday sportlov — akin to spring break — when families traditionally go skiing together.
Purposely timed, McDonald's is also launching a skiing VR game that is meant to be fun and also teach kids to be alert and aware of obstacles on ski slopes. It's likely any VR app would work with the device.
Right now, the Happy Meal boxes are only available in Sweden, but a McDonald's spokesman told AdWeek the company could roll out global VR promotions in the future if this one is successful.
Cox Media Group
