BOSTON — Fans who packed Fenway Park for the Zac Brown Band concert on Sunday night expected a night of music, but they left with plans for a future vacation.
During the band’s performance of their hit song “Same Boat,” frontman Zac Brown made a surprise announcement that electrified the crowd.
“Tonight we’re gonna do something that even Jimmy would say is crazy,” Brown told concertgoers before revealing that every fan in attendance would receive a free cruise for two. “This is the biggest giveaway in history, ladies and gentlemen.”
Valued at more than $40 million, the surprise gift for more than 37,000 fans is the largest audience gifting in live entertainment history.
The cruise giveaway is part of a partnership between the Zac Brown Band and Margaritaville at Sea. Throughout the band’s current tour, four free cruises have been awarded at each show. However, the Fenway announcement took things to a much larger scale, making every fan in attendance eligible for the offer.
The crowd erupted in cheers as the news spread through the ballpark.
Zac Brown Band holds a record 15 consecutive sold-out performances at Fenway Park.
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