Actor Sacha Baron Cohen has sued a Massachusetts cannabis dispensary he says used an image of his character Borat on a billboard without his permission.
According to documents filed Monday in U.S. District Court in Boston, the billboard for Somerset-based Solar Therapeutics Inc. showed Baron Cohen posing as Borat with two thumbs up and the words “It’s nice!” — one of Borat’s catchphrases.
The suit says Baron Cohen never has used cannabis and would never participate in an advertising campaign for cannabis.
The suit seeks $9 million in damages. Email and telephone requests for comment were left with Solar Therapeutics on Tuesday.
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