Needham natives’ and founders of Life is Good apparel company credit their success to positivity

BOSTON — Needham natives’ John and Bert Jacobs started the ‘Life is Good’ apparel company in the mid-90s, and today it’s a multi-million dollar clothing empire.

At one point the brothers were broke and living out of their van selling t-shirts around Boston. On Wednesday, Bert sat down with Boston 25 Anchor Vanessa Welch and shared some insights about his his mom inspired the optimism that brought him success.

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