WORCESTER, Mass — Worcester’s longtime family-owned beverage company is set to take on the rest of the U.S. in a new distribution agreement.
According to a release, the Polar Seltzer company, founded in 1882, is the third largest brand of flavored seltzer in the U.S., despite availability in less then 35 percent of the country.
Polar Seltzer, Polar Seltzer’ade and Polar SeltzerJR brands come in more than 35 varieties and will all be available nation-wide.
“We are very proud of Polar Seltzer’s 138-year heritage and independent spirit,” Ralph D. Crowley Jr. President & CEO, said. “Our expanded partnership with KDP opens a dynamic new chapter, and we look forward to sharing our family of seltzers with their unrivaled sales and distribution network.”
Polar and Keurig Dr. Pepper have been partners under a previous manufacturing and distribution agreement.
“Polar Seltzer is an iconic and leading brand in the Northeast, and we are eager to expand that growth across the country,” Commenting on the agreement, Derek Hopkins, KDP Chief Commercial Officer, said. “The sparkling water category shows no sign of slowing down and, our already strong partnership with Polar Beverages will accelerate our ability to ensure that Polar Seltzer is available wherever consumers shop.”
Terms of the agreement were not disclosed.
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