15 years ago: Marketing campaign triggers panic in Boston

BOSTON — Where were you 15 years ago today?

If you happened to be near a television or radio in Boston, you may recall the panic caused by a lighted “Mooninite’ signs.

It was January 31. 2007 when highways, bridges and some transit stations around Boston were closed by a terror scare that turned out to be nothing more than a guerrilla marketing campaign.

The panic was caused by two artists who placed about three dozen lighted signs of a cartoon character called a “Mooninite” making an obscene gesture in and around the city.

The signs were promotions for the series “Aqua Teen Hunger Force.” But they prompted a massive law enforcement response.

Two men were arrested, however prosecutors agreed not to pursue criminal charges against them after the pair performed community service and gave a public apology in court.

Fallout was swift. Some thought it was an overreaction and Boston was widely ridiculed.

The devices were placed in nine other cities, and barely registered.

Download the FREE Boston 25 News app for breaking news alerts.

Follow Boston 25 News on Facebook and Twitter. | Watch Boston 25 News NOW

Comments on this article