The biggest shopping day of the season has been a record-setter, CNN reported Saturday.
But it's not Black Friday or Cyber Monday.
Singles Day has for years racked up more sales than Black Friday and Cyber Monday combined, CNN reported.
Chinese e-commerce giant Alibaba said Saturday that sales topped $20 billion of sales on Singles Day, topping the $17.8 billion collected during last year's sale.
By comparison, American shoppers last year spent more than $5 billion shopping online on Thanksgiving Day and Black Friday, according to Adobe, which tracks such data. Shoppers also spent $3.39 billion on Cyber Monday last year, the largest single online shopping day in the U.S., Adobe said.
Earlier Saturday, Alibaba said shoppers spent $1 billion in just 2 minutes and $18 billion in 13 hours.
Singles Day started out as an informal holiday in China celebrating single people on a day that epitomizes not being paired off: 11/11. Alibaba turned it into a festival of discount deals in 2009.