Air France will launch a new airline specifically for passengers aged 18 to 35.
On Thursday, the airline announced its new airline, Joon, which will begin operating routes this fall.
"Designed for our millennial customers, (Joon) will offer more than just a flight and a fare -- it will offer a global travel experience," Dominique Wood, executive vice president of brand and communications at Air France, said in a statement.
According to a news release, Joon's targeted clientele is young working professionals whose lifestyles revolve around digital technology.
Joon’s flight attendants will wear casual, chic uniforms.
Joon will begin operating flights from Paris-Charles de Gaulle this fall, with plans to expand to longer routes by next summer.
The airline will not be a low-cost airline.
Wood said the airline plans to release more details about Joon’s destinations and fares in September.
"This generation has inspired us a lot," said Caroline Fontaine, vice president of brand at Air France. "They are opportunistic in a positive sense of the word as they know how to enjoy every moment and are in search of quality experiences that they want to share with others. Joon is a brand that carries these values."