Mount Ida alum using hearse to send message on merger

This browser does not support the video element.

A hearse covered in writing is traveling across the state asking officials to stop a controversial deal to sell Mount Ida College.

In Worcester, funeral home director Peter Stefan says he was outraged hearing stories of hardship from students displaced in the controversial $70 million Mount Ida deal with UMass Amherst.

"The only thing I could think of is Mount Ida College was being buried. And the only way I could get that point across is to put it on a hearse," said Stefan.

Stefan, a Mount Ida alum who has trained its students in mortuary science, covered a $100,000 hearse with a call to action to state legislators and state university officials. He asked part-time staffer Stephen Lantz to take it out, with the ultimate goal of forcing officials to agree to a two-year "teach out."

MORE: Mount Ida faces Board of Ed amid ire over sale to UMass

"The courses aren't the same. The credits aren't the same. The programs aren't the same. So my attitude was leave it there until there was a teach out and most of the students were covered. All the students were covered," said Stefan.

MORE: Mount Ida student worried about her career amid UMass acquisition

Lantz actually takes the hearse out up to 14 hours a day and the plan is to take it to every major college campus in the state.

"Unlike a police car or firetruck, people see a hearse and give varied reactions from people blessing themselves, to turning away. When they see a message, they're gonna stop and read it and if they see a message that UMass buries Mount Ida students, that's powerful," said Lantz.

MORE: UMass Boston students call Mount Ida merger a "slap in the face"