Controversy over 'black labs matter' sign in front of barbershop

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NORTON, Mass. (MyFoxBoston.com) -- There is controversy Tuesday night in Norton over a barbershop sign that many say makes light of the Black Lives Matter movement.

A sign outside Tom's Barbershop that says "black labs matter" and suggests supporting the MSPCA is getting a strong reaction in Norton. But Barber Tom Stevens says humor is his way of life.

"It's just a sign, it's a way to have fun, it's a way reach out, it's a way to tell people I'm here," he said.

"Putting a joke to something that hurt so many people, it's not the right way to go," one resident said.

But some residents say this sign outside his barber shop is far from funny.

"So I think it's kinda funny when you can make a play on words, and the MSPCA is a good thing to support, so black labs matter," Stevens said.

Many voiced their frustration on social media, one person writing: "Of course I'm an animal rights supporter but in the grand scheme of things, yeah what he put on his sign could be very offensive I would be offended by it."

Stevens responded online, saying, "Some people need to lighten up. Ha ha ha pun intended."

Still Tom stands by his statements.

"I guess a bunch of people are getting offended by it, but like I said, I don't care," he said.

While others insist it's no laughing matter, Tom points out that he does use the sign to draw donations, which he gives to local charities.