We Love U Foundation kicks off month-long blood donation awareness campaign

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BOSTON — A global non-profit partnered with Brigham and Women's Hospital and the Dana-Farber Cancer Institute to host a blood drive Sunday.

It's part of the international We Love U Foundation's months-long campaign to bring awareness to the importance of donating blood.

Volunteers say the group has hosted drives in more than 50 countries to address global blood shortages.

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"It was very powerful," We Love U Volunteer Jessica Carter told Boston 25 News. "We were carrying out that campaign to show that we also care about the global family."

About a hundred donors from the foundation donated blood. It was also open to the public.

We Love U stressed that there are often shortages of blood in the winter months and encouraged everyone to donate when they can.