Johnnie Walker scotch whiskey will soon receive a makeover, and green is all the rage.
Diageo Plc, the world’s largest spirits maker, announced Monday the iconic bar staple will be available in plastic-free bottles beginning in early 2021, Reuters reported.
Johnnie Walker maker creates plastic-free paper-based spirits bottle https://t.co/I8GjQxdzog
— The Guardian (@guardian) July 13, 2020
The new Johnnie Walker bottle, developed in partnership with venture management company Pilot Lite, will be fully recyclable and crafted from wood pulp that meets food-grade standards, the global news service reported.
According to the BBC, Diageo and Pilot Lite will co-launch a firm called Pulpex to enable the Johnnie Walker trial next spring. The sustainable packaging company will also produce packaging for brands such as Lipton, Unilever and PepsiCo.
Diageo – which also makes Guinness, Tanqueray gin and Smirnoff vodka - confirmed to the BBC it currently uses less than 5% of plastic in its total packaging.
Cox Media Group