The giraffe is back! Toys R Us will be back in business in some locations just in time for the holidays.
We just weren’t ready to grow up. That’s why we’re thrilled to announce that we've partnered with @TruKidsBrands to bring you a whole #newwaytoplay. Look out for our reimagined Toys"R"Us stores in Texas & New Jersey. More details to come soon at https://t.co/y46ubj11Pq. #toysrus pic.twitter.com/T9xGBHB6n3— b8ta (@b8ta) July 18, 2019
Eight additional locations will open by the end of 2020, Bloomberg reported.
Ready to play? We're SO excited to announce our partnership with b8ta to bring back Toys"R"Us! A reimagined, playful, just-gotta-see-it experience is on the way. Visit https://t.co/uGZMjODwAV to learn more about our bold step, skip and hop towards a #newwaytoplay! pic.twitter.com/w7sn2inOIU— ToysRUs (@ToysRUs) July 18, 2019
The first stores will be smaller than the original toy box store, with only 6,500 square feet, according to Bloomberg. But they may get bigger as the brand grows, taking 10,000 square feet, Phillip Raub, co-founder and president of b8ta, told Bloomberg.
© 2019 Cox Media Group.