PETA to erect billboard near site where cows were killed on New Mexico interstate

Four cows were killed when a semi rolled over on a New Mexico interstate flyover on Oct. 12.

An animal rights organization said it would put a new billboard at the intersection of two New Mexico interstate highways where four cows were killed last week, KOAT reported Friday.

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People for the Ethical Treatment of Animals officials said the sign will be placed near the flyover ramp from I-25 southbound to I-40 eastbound in Albuquerque, where a semi hauling the animals rolled over, the television station reported.

PETA’s billboard will feature a cow's head and read, "I'm ME, Not MEAT. See the individual. Go Vegan."

"Four gentle cows died as a result of this wreck, and those who survived will still face a terrifying death at the slaughterhouse," PETA Executive Vice President Tracy Reiman said. "PETA hopes to pay tribute to these abused animals with a billboard urging people to prevent future suffering by ditching meat and going vegan."